Plebys Leadership

Plebys is led by accomplished, innovative business professionals and executives with a common commitment to the core principles guiding its operations and business ventures.

Management Team

Tralance O. Addy, Ph.D: Founder and President

Tralance Addy is founder and President of Plebys International. During a previous corporate career spanning more than 25 years in both US and international markets, he earned a reputation and recognition as an entrepreneurial and visionary leader with a highly successful track record in the development and commercialization of technology and breakthrough businesses. Prior to Plebys Dr. Addy was an International Vice President of global health-care leader Johnson & Johnson (J&J). During his 20+ year career with J&J he held other senior executive positions including Worldwide President of Advanced Sterilization Products (ASP), a Johnson & Johnson subsidiary he founded and established within the corporation. Tralance led the development, commercialization, and rapid growth of ASP to be a market segment leader covering over 40 countries around the world. He earlier was Vice President of R&D for Johnson & Johnson Medical, Inc, J&J’s Professional Sector subsidiary. He was a member of that company’s Global Management Committee.

Tralance led the acquisition of WaterHealth International, Inc (WHI) by Plebys and, serving as President and CEO of WHI, he was the primary architect in transforming that technology start-up into a path-breaking company to provide affordable clean water to both urban and rural populations. Employing a scalable commercial model based on an integrated total system and services offering, WHI quickly gained recognition as an emerging market innovation leader in addressing the critical need for clean water in underserved areas around the world.

Tralance earned BA and BS degrees in chemistry and engineering simultaneously from Swarthmore College, Pennsylvania. He subsequently earned MS and PhD degrees in engineering from the University of Massachusetts at Amherst. He is a graduate of the Advanced Management Program of the Harvard Business School. He holds 14 U.S. and numerous international patents, from technology innovations and inventions developed over his career, and is a Fellow of the American Institute of Medical and Biological Engineering.

Among his professional and civic leadership roles, Tralance remains a member of the board of directors of WHI and has served on the boards of Phyto-Riker Pharmaceuticals in Ghana, the Center for Sustainable Enterprise of UNC’s Kenan-Flagler Business School, the Sickle Cell Association of America, The United Way of Orange County, CA, Johns Hopkins Center for Talented Youth, and Swarthmore College’s Board of Managers.

Kenneth G. Clarke, PhD: Vice-President, Secretary and Manager

Kenneth Clarke is Vice-President, Secretary and Manager of Plebys International. His 15 years of managerial experience and analytical expertise has crossed global regulatory, R&D and academic settings. As a Senior Manager in Global Regulatory Affairs at Allergan, Inc., he managed the development and international post-approval regulatory activities for their biologics portfolio including BOTOX®. Prior to this, he managed Allergan’s R&D group of non-clinical statisticians supporting drug discovery, development, and safety as well as global technical operations.

Prior to joining Allergan, Dr. Clarke was a Biostatistician at the City of Hope National Medical Center and Beckman Research Institute in California. There he managed the Biostatistics core of NIH-funded grants.

Kenneth earned his PhD in Biometry from the Department of Preventative Medicine at the University of Southern California. He had previously received an MS degree in Pure Mathematics from the University of Toronto as well as a BS degree in Pure Mathematics from the University of Western Ontario, Canada where he was awarded the Kingston Gold medal for Mathematics in his graduating year. Kenneth is fluent in French and a current student of Danish.

Jo Alison Phears Addy: Vice-President, Communications and Administrative Affairs

Jo Alison Addy is the Founder and Managing Director of ALSWEBTM BUSINESS ADVANTAGE, LLC, an advisory service to individuals and groups launching businesses that are global in scope and socially innovative in orientation. A corporate strategist and international economist, her experience includes risk oversight for commercial bank portfolios and responsibilities for development portfolios at the World Bank. Jo has extensive communications and public relations experience, and has served as a corporate spokesperson to international audiences. She has created and published in-house financial periodicals and is the author of articles and studies for Harvard University’s Center for Business and Government, RAND Corporation and the National Planning Association. As co-founder and Business Director for Plebys, she has managed the company’s operations and its board and investor affairs. She has led and served on community social, educational and philanthropic boards.

Jo earned a BA with honors from Smith College in Massachusetts and an MBA from Adelphi University in New York. She achieved Doctoral Candidacy in economics from Stanford University where she was awarded a grant from the Center for Research in International Studies and recently received an MPA with specialization in corporate governance from Harvard University. Widely traveled, Jo is fluent in French and a student of Mandarin Chinese.

Advisory Board

James Bergman: Limited Partner, Cardinal Partners. Founder, DSV Partners, providing capital and management assistance to emerging technology-based companies.

Robert E. Campbell: Former Chairman (Retired), Robert Wood Johnson Foundation; Former Chairman, Johnson & Johnson Professional Sector and Vice Chairman of the Corporation.

Gregory Casagrande, CPA: Founder and Chairman South Pacific Business Development, a microfinance/entrepreneurship NGO. Formerly with Ford Motor Company, Coopers & Lybrand.

Mark K. Edwards: Director at No 8 Ventures Management Limited, New Zealand’s leading technology venture capital fund manager. Over 20 year operational career in high technology products and services in the UK and US.

James E. Graham Jr., M.D.: Retired Director of Gynecologic Oncology at Hurley Medical Center, Flint Michigan and Associate Professor, Michigan State University College of Human Medicine.

Stuart Hart, Ph.D.: Professor, Johnson School of Business, Cornell University. Leading authority on sustainable development and business strategy. Author of ‘Capitalism at the Crossroads’ and other seminal books and articles on “Base of the Pyramid” markets.

Rebecca Mark Jusbasche: President, Resource Development Partners. Former CEO Azurix Water. Former Vice Chairman, Enron Corp.

Gerard Moufflet: Founder and CEO, Acceleration International (health care VC firm); Former Senior VP, Baxter International, and Managing Director, Advent International.

M. D. Nair, Ph.D.: Internationally noted authority on pharmaceutical and health technology industries. Consulted widely, formerly of SPIC India and Ciba-Geigy.

J. Virgil Waggoner: Chairman, JVW Investments. Founder and former president and CEO of Stirling Chemicals. Former Division President, Monsanto.